Product Labels

USDA Organic

There are four types of organic claims:

  • Products labeled “100 Percent Organic” must show an ingredients list, the name and address of the handler of the finished product, and the name/seal of the organic certifier.
  • Products labeled “organic” must contain at least 95 percent organic ingredients. The label must contain an ingredient list that identifies the organic, as well as the non-organic ingredients in the product and the name of the organic certifier.
  • Products labeled “Made with Organic (specified ingredients or food groups)” must contain at least 70 percent organic ingredients. The label must contain an ingredients list that identifies the organic, as well as the non-organic ingredients in the product, along with the name of the organic certifier.
  • If a product contains less than 70 percent organic ingredients, the product can make an ingredient panel only claim, i.e. where the organic ingredients are specified on the ingredient panel. These products cannot use the word “organic” on the principal display panel or display any certifier seals.



What does “Non-GMO Project Verified seal” mean?
The verification seal indicates that the product bearing the seal has gone through our verification process. Our verification is an assurance that a product has been produced according to consensus-based best practices for GMO avoidance:

  • We require ongoing testing of all at-risk ingredients—any ingredient being grown commercially in GMO form must be tested prior to use in a verified product.
  • We use an Action Threshold of 0.9%. This is in alignment with laws in the European Union, where any product containing more than 0.9% GMO must be labeled. Absence of all GMOs is the target for all Non-GMO Project Standard compliant products. Continuous improvement practices toward achieving this goal must be part of the Participant’s quality management systems.
  • After the test, we require rigorous traceability and segregation practices to be followed in order to ensure ingredient integrity through to the finished product.
  • For low-risk ingredients, we conduct a thorough review of ingredient specification sheets to determine absence of GMO risk.
  • Verification is maintained through an annual audit, along with onsite inspections for high-risk produc

Unfortunately, “GMO free” and similar claims are not legally or scientifically defensible due to limitations of testing methodology.  In addition, the risk of contamination to seeds, crops, ingredients and products is too high to reliably claim that a product is “GMO free.” The Project’s claim offers a true statement acknowledging the reality of contamination risk, but assuring the shopper that the product in question is in compliance with the Project’s rigorous standard. The website url is included as part of the Seal to ensure that there is transparency for consumers who want to learn more about our verification. While the Non-GMO Project’s verification seal is not a “GMO free” claim, it is trustworthy, defensible, transparent, and North America’s only independent verification for products made according to best practices for GMO avoidance.


NSF /ANSI Standard 305: Contains Organic Ingredients for Personal Care Products, which specifies materials, processes, production criteria, and conditions that shall be met in order for personal care products to make organic label and marketing claims. Products covered by the standard include rinse-off and leave-on personal care and cosmetic products, as well as oral care and personal hygiene products. The National Organic Program has traditionally been considered a food label claim standard, and the NSF/ANSI 305 Contains Organic Personal Care standard allows for certain chemical processes and ingredients common in the personal care industry that aren’t permitted in the National Organic Program. However, to support organic agriculture, NSF 305 requires that these ingredients be organically derived.


QAI is a USDA-accredited certifying agency. The USDA National Organic Program directly oversees all USDA certifying agents by conducting surveillance of products on the shelf that containing organic labels and conducting unannounced inspections at certifying agents’ places of business. These steps ensure that QAI and all certifying agencies are following the strictest guidelines and best practices under the National Organic Program.



Under the Natural Standard for Personal Care Products, allowed ingredients come from or are made from a renewable resource found in nature (flora, fauna, mineral), with absolutely no petroleum compounds.

For each ingredient, the substance must be listed as generally recognized as safe (GRAS) by the FDA when used in accordance with Good Manufacturing Practices (GMP) and contain no residues of heavy metals or other contaminants in excess of tolerances set by the FDA or the EPA or has been reviewed using criteria in this standard. NPA has developed the NPA Illustrative List as a reference document for the NPA Natural Standard and Certification Program.

Fair Trade Certified


The Fair Trade Certified™ label ensures consumers that the farmers and workers behind the product got a better deal. It is more than a certification stamp and more than a seal of approval. It reassures consumers that their purchases are socially and environmentally responsible. It is the end result of a rigorous global inspection and monitoring system.

In order to used the Fair Trade Certified™ label on products, registration with Fair Trade USA is required.

Certified Humane


When you see the Certified Humane Raised and Handled® label on a product you can be assured that the food products have come from facilities that meet precise, objective standards for farm animal treatment. The goal of the program is to improve the lives of farm animals by driving consumer demand for kinder and more responsible farm animal practices.


  • Grown by a Food Alliance Certified producer
  • Packed and/or prepared by a Food Alliance Certified handler
  • No genetically modified crops or livestock
  • No artificial flavors, colors or preservatives
  • Healthy and humane care for livestock with no growth promotants or sub-therapeutic antibiotics
  • Verified supply chain traceability

paraben free seal


Free of  methylparabenpropylparabenethylparaben and butylparaben

Leaping Bunny-Cruelty Free


The Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Programmaintains a single comprehensive standard for cruelty-free labeling, making it easier for consumers to shop for products that are manufactured without the use of animal testing.

At first glance, one might think that products labeled “cruelty-free” or “not tested on animals” would be good choices. Unfortunately, this is not always true. The problem is that “cruelty-free” is not clearly defined by law, so it can be used to mean just about anything a manufacturer wants it to mean.

The CCIC Leaping Bunny program addresses this problem by giving consumers assurance that the products they are buying have met the most rigorous cruelty-free standards by:

  • Requiring licensees of the Leaping Bunny Logo to sign a pledge not to test on animals during any stage of product development. The company’s ingredient suppliers make the same pledge, assuring that the entire product is free of animal testing and
  • Commissioning on-site audits to assess licensees’ claims of a “no animal testing” manufacturing policy

American Grassfed


AGA’s standards for grassfed certification have been developed by a team of animal scientists, veterinarians, ranchers, and range management specialists. They concentrate on four main areas of production:

Diet — Animals are fed only grass and forage from weaning until harvest.
Confinement — Animals are raised on pasture without confinement to feedlots.
Antibiotics and hormones — Animals are never treated with antibiotics or growth hormones.
Origin — All animals are born and raised on American family farms.

AGA’s standards apply to ruminant animals only — beef, bison, goat, lamb and sheep. AGA-Certified producers are audited annually by independent, third parties to ensure continuing compliance with the standards.  Only AGA-Certified members are permitted to use the AGA logo, trademark, or other identifying marks on their packaging, marketing materials, or web sites.

Green Seal Certified


Green Seal Certification is a process that ensures that a product meets rigorous performance, health, and environmental criteria. These criteria are listed as Green Seal Standards. Achieving certification of products helps manufacturers back up their environmental claims and helps purchasers identify products that are safer for human health and the environment. Click here to find out more about our certification process.

Gluten Free Seal

The GF logo stands for the independent verification of quality, integrity, and purity of products. Products carrying the GF logo represents unmatched reliability and for meeting strict gluten-free standards. GFCO is the leading gluten-free certification program in the world.


Certified Vegan Standards

Vegan is defined as: no animal or animal by-products to include flesh, bones, dairy, eggs, honey, fur, leather, wool, down feathers, and cosmetics or chemical products tested on animals.

Vegan Awareness Foundation requires that products approved to carry the Certified Vegan Logo must:

  •      not contain meat, fish, fowl, animal by-products (including silk or dyes from insects), eggs or egg products, milk or milk products, honey or honey bee products
  •      involve no animal testing of ingredients or finished product by supplier, producer, manufacturer or independent party
  •     provide supplier verification that animal products were not used in the manufacturing of ingredients
  •     contain no known animal-derived GMOs or genes used to manufacture ingredients or finished products

Companies must submit and have approved by the Vegan Awareness Foundation that acceptable steps are taken to thoroughly clean and sanitize all surfaces, vessels, utensils and machinery used between vegan and non-vegan production cycles to minimize cross-contamination if shared machinery is used.